Roger Willcox led the first large-scale nationwide program of consumer sponsored cooperative housing development. He served as chief executive officer of FCH Services, Inc. from 1952 to 1971. During this time, this not-for-profit subsidiary of the Cooperative Housing Foundation developed more than 55,000 dwelling units in 30 states.
Willcox was a founder and for more than 12 years the president of the National Association of Housing Cooperatives. During this time he pioneered many innovative financing, organizing and building design techniques applicable to the co-op housing field. He wrote many technical manuals and bulletins for co-op conversions, and developed several new ways of using FHA mortgage insurance.